
Google has raised the price of YouTube Premium in Nigeria by 54%, increasing the individual plan from N1,100 to N1,700.
The family plan saw an even steeper rise of over 64%, moving from N1,700 to N2,800.
In an email to Nigerian subscribers over the weekend, YouTube said: “To continue delivering great service and features, we’re increasing your price to N1,700.00/month. We don’t make these decisions lightly, but this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube.”
The new pricing will take effect from each user’s next billing date.
While YouTube remains free with ads, YouTube Premium offers users an ad-free experience, background play, and access to YouTube Music. As of February 2024, the platform had reached 100 million paid subscribers across YouTube Music and Premium.
The price hike isn’t exclusive to Nigeria—similar adjustments have been implemented in South Africa.